According to recent Gartner statistics focused on traditional Service Desk metrics, the cost to Customer 1’s company for traditional phone support for an eight-minute call costs the company between $18 - $23, and increases 75% in total cost as it is escalated to different technical levels for resolution within the organization. This does not include:
- The cost of losing customers due to wait times, frustration with service availability, and lack of support options.
- The cost of buying new customers to replace lost ones, which may run up to five times as according to American Management Association figures.
The business impact of having a long queue, long wait times and long times to resolve are in decreased customer satisfaction, customer defection and a bad reputation for providing ongoing service and support to your customers. This will eventually hurt your business especially based on customer referrals and word of mouth. Businesses have to look at the cost in losing a customer as well as the cost to attract a customer and the cost to retain a customer
Even worse, in 73% of cases, Customer 1’s organization makes no attempt to persuade dissatisfied customers to stay, even though 35% said that a simple apology would have prevented them from moving to the competition. The company’s support center does not have the ability to provide self-support, submit a ticket, Chat, or request the support agent view or take over their machine. They not have the right tool set to meet the customer’s expectations for providing world class support. They do not have NTRsupport.
Customer 2 contacts his service provider, who is able to validate the customer with the integrated CRM interface and quickly assess the situation. The agent asks permission to run a diagnostic, can share the customer’s screen to visualize the situation, and take remote control of the machine to administer a solution. He determines the root cause, applies the fix with a file transfer, reboots the machine and tests the functionality while the customer is on the line. The problem has been resolved quickly, seamlessly, and satisfactorily.
Another benefit to the company is that the interaction is recorded and stored for auditing and training purposes.
The cost to Customer 2’s company is less than $12 (based upon the remote agent cost per hour of $21 plus some overhead for tools, bandwidth, etc). The overall first contact resolution could have been accomplished in 15-20 minutes.
The rapid, successful interaction reduces customer defections and can boost profits anywhere from 25-85% claims Bain & Co. consultant Frederick Reichheld and Earl Sasser, Jr. (Harvard business professor and author of “Putting the Service-Profit Chain to Work”).
Questions? Comments? Talk to us on Twitter @NTRglobal or send me your thoughts directly at hwieland@ntrglobal.com